Bec + Bridge, the iconic Australian fashion brand known for its chic and contemporary designs, is no stranger to innovation. As they continue to expand their reach, delivering a seamless customer experience has become more crucial than ever.

Their partnership with Apparel²¹ and Refundid enabled them to modernise and automate their returns process, resulting in improved operations, financial accuracy, and enhanced customer satisfaction.

As a growing fashion label with a loyal customer base, Bec + Bridge needed a robust returns process that ensured:

• Financial accuracy to maintain clean records and proper inventory management.
• Operational efficiency to reduce manual workloads for their team.
• A seamless customer experience to retain loyalty and meet expectations.

Managing returns and exchanges manually introduced inefficiencies and risks of errors, from tracking inventory to handling gift card issuance. With customer satisfaction at the forefront, Bec + Bridge sought a solution that could address these challenges.

Bec + Bridge implemented Refundid, a leading returns automation solution, through its seamless integration with Apparel²¹. This partnership brought new functionality that streamlined their processes and resolved critical pain points.

• Automated Gift Card Issuance: Refundid automates Apparel²¹ to issue gift cards directly to customers once a return is approved and received in the warehouse.
• Accurate Financial Tracking: Returns are automatically created against original orders, reflecting accurate financial data in the general ledger.
• Seamless Exchanges: Exchanges are processed by creating a return valued at $0 and generating a new order for replacement items.
• Partial Automation of RMA Finalisation: Refundid reduces manual intervention in the Return Merchandise Authorisation (RMA) process.
• Lightning-Fast Implementation: The integration was completed in just three hours, minimising disruption to operations.

Since implementing the Refundid-Apparel²¹ integration, Bec + Bridge has seen significant improvements:

• Enhanced Customer Satisfaction: Faster processes like gift card issuance have streamlined the customer experience.
• Operational Efficiency: Automating returns, exchanges, and financial tracking has reduced manual workloads.
• Improved Financial Accuracy: Automatic return creation and precise financial adjustments ensure error-free records.
• Cost Savings: Switching to Refundid has reduced software costs and minimised revenue losses from operational inefficiencies.

“The integration of Refundid with Apparel²¹ has been a game-changer. From automating returns to ensuring inventory accuracy, it’s streamlined processes and elevated our customer experience.” — Bec + Bridge Representative

Bec + Bridge’s story demonstrates the power of innovative partnerships in retail. Through Refundid and Apparel²¹, the brand has achieved a new level of operational excellence and customer satisfaction. This integration not only meets the demands of today’s fast-paced retail landscape but also positions Bec + Bridge for sustainable growth.